Born and raised in Palm Beach County, Florida, José Santiago is rewriting what it means to be young, Latin, and raw with a mic. At just 14, he carries a lyrical maturity and hunger that most rappers spend years trying to find.

Under the project name RHETORIC, José channels lived experience, cultural pride, and an undeniable energy into every bar. His sound sits at the intersection of new-generation Latin urban music and classic hip-hop craft — no filters, no apologies, just real.

"He doesn't just rap. He tells the story of a generation that refuses to be underestimated."